Free email services based on Web-centric platforms have long been used as advertising delivery agents. This hybrid approach to compensating for the expenses of running a free service has opened the door to a brand new and very useful customer information strategy that can be used to your full advantage, no matter what messaging environment you have deployed.

Third-party Content Delivery
Third-party content is usually represented by certain regions of an Axigen WebMail page that display content (usually targeted content) which is loaded dynamically either based on the user’s current activity, the account status or on the history of the user’s behavior. The content to be loaded resides in a third-party location in most situations, but local content (stored on the same server) is not excluded. It is referred to as third-party content to underline the ability to load external information into local pages and is unrelated to any limitation in this respect.


The actual information can consist of any HTML page or content that can be rendered in HTML by the Web browser. This includes the more visible  images, buttons, forms, JavaScript code and Java applets (client side) content and less obvious Flash or Silverlight interactive content.