(Convince & Convert) Which of These Email Marketing Stats Scare You Most?
1. 21% of email recipients report email as Spam, even if they know it isn’t
2. 43% of email recipients click the Spam button based on the email “from” name or email address
3. 69% of email recipients report email as Spam based solely on the subject line
4. 35% of email recipients open email based on the subject line alone
5. IP addresses appearing on just one of the 12 major blacklists had email deliverability 25 points below those not listed on any blacklists
6. Email lists with 10% or more unknown users get only 44% of their email delivered by ISPs
7. 17% of Americans create a new email address every 6 months