You are in: Articles / Security / Antispam / The Real Cost of Spam

The Real Cost of Spam

Spam may be cheap for the people who send it, but it can be a serious expense for your business. According to a study conducted earlier this year by Nucleus Research Inc., spam management costs U.S. businesses more than $71 billion annually in lost productivity — $712 per employee.

Here's a quick look at the various ways that spam drains your company's bank account and how you can calculate the real cost to your business.

Anti-Spam Technology: Spam-fighting products and services are a big business, and anti-spam vendors aren't generating their revenue from the people sending junk email. Most companies not only spend thousands of dollars on anti-spam software and hardware solutions, but they also drop cash on employees and consultants to plan, deploy and maintain the technologies.

Lost Productivity: Spam wastes employees' time. The average employee spends 16 seconds reviewing and deleting each spam message, according to Nucleus Research. The company estimates that at businesses that quarantine spam (where junk messages are placed in a directory for review and confirmation by recipients), each user spends an average of 4.5 minutes per week reviewing messages. Deleting messages, however, turns out to be the most expensive spam strategy. The average employee at companies that delete spam messages loses an average of 7.3 minutes per week looking for lost legitimate messages.

Rating: 12345
Leave a comment

Note: all fields marked with (*) are required
Comments (0)
Close send to email window

Verification code

Already a member?
Blacklist monitoring alerts
sign up Signup for our real-time monitoring service and receive email notifications each time one of your IPs gets blacklisted.
Free Signup
Mail Server Operating System Poll

What OS do you use for your email server?
disabled next

How many mailboxes do you currently manage?
previous next

Would you like to comment upon the choosing of this particular OS?

DNS Tools
Get IP status, owner and location, obtain its corresponding hostname or check specific ports.
Ping Statistics
Reverse DNS Lookup
Whois Info (IP owner)
GeoIP Information
Check Port
Open Relay Test
Test if your mail server is an open relay for spammers.
Blacklist Checker
Check if your IP is listed in DNS based email blacklists (DNSBL)