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Cashing In On The iPhone Age: Are Web CMS Vendors Missing a Trick?

(Robert Bredlau, CMS Wire) Only by living on Mars could one have avoided hearing about the iPhone or BlackBerry and their entrances into the corporate world. Millions of consumers and business people are testament to the popularity of the handheld devices that have made accessing the web on the move cheaper and easier.

However, despite this revolution in communications, businesses have been alarmingly slow to capitalize. According to an e-Spirit survey of 100 CIOs, two thirds of UK businesses are failing to deliver high-end customer experience by not optimizing their websites for the latest devices.

The trouble is that too much web content is designed for viewing on standard-size screens, so viewing them on anything smaller can result in a poor user experience.

A modern Web CMS allows businesses to use content developed for other channels, such as standard web pages and delivers it to mobile devices without any loss of integrity.

As with any free-flowing information, the issue of governance always remains high on the agenda. The freedom of mobile content has important implications for the business world, as critical information is leaving the confines of the firewall on a daily basis.

The challenge for businesses and mobile vendors is how to move with the times, modifying responses as technology evolves. Intelligent and flexible content management technology is a must for companies who face these challenges head on.

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