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Email Use Is Increasing

(Morgan Stewart,emailInsider) The Wall Street Journal is the latest to jump on the "email is dead" bandwagon. The article, "Why Email No Longer Rules... and what that means for the way we communicate," opens with the proclamation, "Email has had a good run as king of communications. But its reign is over." But they couldn't be more wrong. Email's future is looking even brighter today than it was just three years ago. Here's why:

Increased use of social media drives increased use of email
Among those using social media more over the past six months, 44% also report using email more, compared to only 4% using email less.[...]

Smartphones are driving more email use
43% of Blackberry users and 42% of iPhone users report using email more often over the past six months, compared to fewer than 3% who are using email less often. Monday, a press release from the Radicati Group estimated 139 million mobile email users. They also said, "Over the next four years, we expect this figure to increase at an average annual rate of 68%, totaling over 1 billion mailboxes by year-end 2013." Smartphones are also changing how email is used among college students.[...]

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